Awesome by Choice emblem

Being awesome is a decision. Make it today.

Keynotes and leadership training that turn character into a daily habit, for teams, leaders, and anyone ready to enter the arena.

Enter the Arena
Bill Young
Who We Are

It started with an answer.

Ask me how I'm doing and you'll get the same answer every time: "I'm Freakin Awesome."

People laugh the first time they hear it. Then they ask if I mean it. I do, and here's the part that matters: it was never about how the day was going. It's a decision I make before the day gets a vote. That one habit, repeated for years, grew into a book, a framework, and now this company.

I've spent my career in the arena: law enforcement, healthcare technology, higher education, city commissioner and mayor of El Dorado, Kansas, and today Chief Operating Officer of a privately held technology company. Every one of those rooms taught me the same lesson. Titles don't make leaders. Daily choices do.

Awesome by Choice exists to hand those choices to your people: twelve Daily Drivers, three pillars, and a standard anyone can carry into any room they enter.

The Program

Awesome is a choice, made daily.

We build leaders who bring their full, honest, fired-up best to every room they enter, who invest in the people around them instead of just their own climb, and who leave every team, every table, and every family better than they found it.

Lead Yourself First

You can't give what you don't have. Before you lead anyone else, you build the vision, discipline, and character to lead yourself well.

Lift Others Up

Leadership is service. You grow the people around you, build trust, and measure success by who you help rise.

Leave a Legacy

Lead for what outlasts your title. The habits you model today become the standard others carry long after you're gone.

Trusted by leaders in healthcare, higher education, government, and business
Training Opportunities

Built on the twelve Daily Drivers. Shaped to fit your people.

Every session comes from the framework in Be Awesome Today and flexes to your team, your goals, and your calendar. Start with a keynote or go all in with a full-day experience.

Corporate

For teams and leaders in any arena.

A practical, faith-informed leadership experience focused on character, ownership, and trust. No sermon. Just the daily habits that build leaders worth following.

  • Half day · A focused reset on the core drivers, built for busy teams.
  • Full day · The complete arc, with team exercises and a commitment plan.

Faith-Forward

Scripture at the center.

For churches, ministries, and faith-driven organizations. The same leadership framework, grounded openly in faith, with Scripture and reflection woven throughout.

  • Full day · The complete journey through all three pillars.
  • Weekend retreat · A deeper, unhurried experience with worship and real time to reset.

Faith-Informed

Values first. Faith welcome.

For mixed audiences and workplaces that want the heart of the message without a heavy faith emphasis. Character, service, and gratitude lead the way. Faith is present, never forced.

  • Half day
  • Full day
Be Awesome Today book cover by Bill Young
The Book

The book that started it all.

Be Awesome Today: A Field Guide for Leading with Faith, Grit, and Purpose. Part leadership guide, part personal testimony, built around twelve Daily Drivers and the three-part path this company is named for. If you want the full message before you book a session, this is the place to start.

Get the book

Start with the Daily Drivers

Not ready to book? Take the twelve Daily Drivers with you. Drop your email and I'll send you the one-page field guide, the same anchors I come back to every morning.

No spam. Just the good stuff, and a note now and then when something new is worth your time.
Contact

Let's talk.

Tell me about your team and what you're looking for, and I'll get back to you personally. Keynote, workshop, or just kicking the tires, this is where it starts.